Privacy Policy

Effective date: September 25, 2026

Motherhood Applied is operated by Aspire to Be LLC ("we," "us," or "our"), based in Foxborough, Massachusetts. This policy explains what information we collect when you visit our site, download a free resource, buy a product, take a course, or book a coaching session, how we use it, and the choices you have.

Information we collect

• Information you give us: your name and email address when you create an account, download a free resource, buy a product, or enroll in a course. If you contact us, we keep your message and contact details.
• Coaching information: when you book a coaching session, we collect your name, email, and your answers to our booking questions, such as your child's age and what feels hardest at home right now. During and after sessions, Kelly may keep brief private notes to support continuity from one session to the next.
• Purchase information: when you buy something, payment details are collected and processed by our payment providers. We never see or store your full card number.
• Course activity: when you take a course, our platform records your progress, such as lessons completed and quiz or survey results. If a course includes written reflections, assignments, or surveys, we receive what you choose to submit.
• Automatic information: our site and platform may collect technical information such as your browser type, device, IP address, and pages visited (see Cookies and analytics below).

About personal reflections and coaching notes

Our products, courses, and coaching use ACT-informed behavioral science principles and may invite you to reflect on your values, thoughts, emotions, and experiences. You decide what to share.

• Journals, worksheets, and exercises you complete on your own stay private. We do not see anything you write in them.
• Anything you type into a course lesson, survey, or assignment is stored on our platform and visible to us. We use it only to support your learning, respond to you, and improve our courses.
• Coaching notes are kept privately, used only to support your sessions, and never shared or used in marketing. They are not clinical or treatment records.

We ask that you not submit detailed medical, mental health, diagnostic, or other highly sensitive personal information unless it is necessary to take part. We do not use your reflections, course submissions, booking answers, or coaching conversations for advertising, testimonials, or promotional materials without your written permission.

How we use your information

• To deliver your free download, purchase, course, or coaching session and give you access to your account
• To schedule sessions and prepare for them
• To track your course progress and support your learning
• To process payments and send receipts
• To answer your questions and provide support
• To understand how our site and services are used so we can improve them, using summarized or anonymized information wherever possible
• To protect the security of our site and prevent fraud
• To meet legal, tax, and accounting obligations

Emails

We send transactional and service emails needed to deliver your purchase, course, or session, such as receipts, access links, booking confirmations, and account notices. We send marketing emails, such as tips, resources, and product updates, only when you have signed up for them or otherwise agreed to receive them. You can unsubscribe from marketing emails at any time using the link in any email.

Who we share it with

We do not sell your personal information. We share it only as needed to run our business:

• Thinkific, which hosts our site, products, courses, and accounts, along with the service providers Thinkific uses to operate its platform
• Thinkific's payment service providers, including Stripe, which process transactions, payments, and fraud-prevention information
• Calendly, which we use to schedule coaching sessions and collect booking questions
• Zoom and Google Meet, which we use to hold video sessions
• Our email service provider, which we use to send emails. We share only your name, email, and sign-up information, never your course submissions or coaching information.
• Professional advisors such as our accountant or attorney, when needed
• Government authorities or other parties when required by law or legal process, or when reasonably necessary to protect the rights, safety, or security of Aspire to Be LLC, our users, or others

Each of these services has its own privacy policy governing how it handles your data.

Printed products on Amazon: our printed journal is sold and shipped by Amazon. Amazon handles your order, payment, and shipping address under its own privacy policy, and we do not receive your contact or payment details from those orders.

Cookies and analytics

We and our service providers may use cookies and similar technologies that are needed to run the site, keep you signed in, remember your preferences, understand how the site is used, and improve our services. Some of these may come from third-party services. These may include analytics and advertising tools, such as Google Analytics or the Meta Pixel, that help us understand site traffic and measure our marketing. Where required by law, we will ask for your consent before using non-essential cookies. You can also control cookies through your browser settings.

How long we keep it

We keep your information for as long as your account is active or as needed to provide our products, courses, and coaching, and afterward as long as needed for legal, tax, accounting, security, or recordkeeping purposes. Coaching notes are kept for up to two years after your last session, then deleted.

Your choices and rights

You can:

• Unsubscribe from marketing emails at any time
• Ask for a copy of the personal information we hold about you
• Ask us to correct your information
• Ask us to delete your information, including course submissions, booking answers, and coaching notes

We will honor deletion requests where required by applicable law, unless we have a legitimate legal, tax, accounting, security, or recordkeeping reason to keep the information. Some information may remain for a limited time in backups or in records kept by our service providers.

To make a request, email us at [email protected]. Depending on where you live, you may have additional rights under local law, such as the GDPR in the EU or UK.

International users

Our business and service providers operate mainly in the United States. If you use our site from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate, which may have different data protection laws than where you live.

Security

We take reasonable steps to protect your information, and we rely on established platforms for hosting, scheduling, and payments. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

Children

Our site, products, courses, and coaching are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us information, contact us and we will delete it. Information you choose to share about your own children, such as their ages, is used only to support your coaching.

Educational services and professional credentials

Motherhood Applied products, courses, and coaching are educational and personal-growth services offered by Aspire to Be LLC. They are informed by behavioral science and ACT principles. They are not Applied Behavior Analysis (ABA) services, behavior-analytic treatment, therapy, counseling, mental health treatment, medical advice, or other clinical services. Participation does not establish a behavior analyst-client, therapist-client, clinician-patient, or other healthcare provider relationship. See our Terms of Use for more about the scope of these services.

Kelly Sandler holds the Board Certified Behavior Analyst® (BCBA®) credential and is a Massachusetts Licensed Applied Behavior Analyst (LABA). These credentials are provided solely to accurately describe her professional education, training, and background.

Motherhood Applied services are not offered or represented as ABA services or professional behavior-analytic services. Purchasing a product, enrolling in a course, booking a coaching session, or communicating with Aspire to Be LLC through Motherhood Applied does not establish a behavior-analytic service relationship. Our services do not include individualized behavioral assessment, functional behavior assessment or analysis, behavior treatment planning, or implementation of ABA treatment. The use of behavioral science concepts or principles does not mean that Aspire to Be LLC is providing ABA services through Motherhood Applied.

Motherhood Applied and Aspire to Be LLC are not affiliated with, endorsed by, sponsored by, or reviewed by the Behavior Analyst Certification Board (BACB) or any state licensing board.

Information you share with us is not kept as a HIPAA-protected clinical record. We do not monitor email, course submissions, or booking forms in real time. Please do not use them to communicate urgent medical, mental health, behavioral, or safety concerns. If you are in crisis, call or text 988 in the United States, or contact your local emergency services.

Changes to this policy

We may update this policy from time to time. When we do, we'll change the effective date above and post the updated policy on this page.

Contact us

Aspire to Be LLC Foxborough, Massachusetts [email protected]